By a very quick but nevertheless significant analysis, we can observe that these advertisements divide into four main categories:

   -1) Those that show only the bottle, with sometimes but rarely enough, a slightly evocative background of the perfume's style.
  - 2) Those that show the bottle and the type(s) of person(s) supposed to wear this perfume.
  - 3) Those, more rarefied, that emphasize a detail of the body with just a discreet reminder of the bottle.
  - 4) Finally those that evoke an ideal dream atmosphere but without suggesting any particular scent.

Why therefore in nearly 95% of perfume advertisements, otherwise sumptuous, is there no evocation of the essential, namely what there is in this famous bottle and what is its olfactive formula?

Can you reply to this question?

Is it because it wouldn't be good sales policy or rather because the advertisers
find themselves in the quasi-impossibility to visualize this perfume due to the absence of adequate instruments in this domain?

I do not claim to bring a complete solution to this problem, but the outline of a reply that I wish to develop with the collaboration of concerned persons in the years to come.

We are going to see in the images that follow some visual compositionswhich could already serve as starting points for olfatory creations.