| The new dimension of perfume | ||
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Thanks to this innovative capacity, we have been the first to create great multisensorial spectacles, including simultaneous digital video on giant screen, open-air perfume diffusion and contemporary dance. |
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was the case of "Quintessence"
created with the ballet of the Avignon Opera, for the 50th anniversary
of the Avignon Festival in 1996 and projected for the World Congress
of Perfumery in 1998 at Cannes. Our second olfactive ballet "Sunstone", inspired by the poem of Octavio Paz, has been presented in June 1999 at the W.W.W. convention in Paris and for the Perfume Congress Centifolia in Grasse, October 1999. |
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| Anticipating
future trends
To create a successful fragrance
does not require imitation of established brands but a profound knowledge of the client
and consumer preferences for original blends and positioning in our fluctuating times.
The fragrance creator has to be a visionary. He has to anticipate the great philosophical currents which are going to animate this 3rd millenium, to absorb emerging values, to participate actively in the social and artistic life, to cover the world and the cyber spaces of the Web, so as to better integrate in this new planetary dimension. |
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"A perfume that lasts bears a sense of the future" |
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Michel ROUDNITSKA
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| 1650 Avenue de St-Vallier 06530 CABRIS -
FRANCE Tél: +33 (0)4 93 60 52 52 Fax: +33 (0)4 93 60 57 82 E-Mail : mroudnitska@art-et-parfum.com |
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