The new dimension of perfume                                          


Thanks to this innovative capacity, we have been the first to create great multisensorial spectacles, including simultaneous digital video on giant screen, open-air perfume diffusion and contemporary dance.

This was the case of "Quintessence" created with the ballet of the Avignon Opera, for the 50th anniversary of the Avignon Festival in 1996 and projected for the World Congress of Perfumery in 1998 at Cannes.
Our second olfactive ballet "Sunstone", inspired by the poem of Octavio Paz, has been presented in June 1999 at the  W.W.W. convention in Paris and  for the Perfume Congress Centifolia in Grasse, October 1999.
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In 2000
, we did the odorization of the new Holiday on Ice's show: "Colors of Dance" that was presented all over the world during 2000 - 2001.
In January 2001, we created the first
olfactive score for the"Nabucco" Opera presented in Rotterdam (Holland) for the 100th anniversary of Verdi's death .
In October 2002, Michel Roudnitska created for the fourth Centifolia Congress a new olfactive and aquatic show "Un Monde en Senteurs" (World Scents) with the original music by Nathalie Manser and David Richards.
This show was then presented on  December 21st, 2002, in Montreux (CH), Stravinsky Auditorium.
More recently in 2004, we have conceived the fragrances for the"Lion King" show in Disneyland Paris.
                                 
Anticipating future trends                

To create a successful fragrance does not require imitation of established brands but a profound knowledge of the client and consumer preferences for original blends and positioning in our fluctuating times.

The fragrance creator has to be a visionary. He has to anticipate the great philosophical currents which are going to animate this 3rd millenium, to absorb emerging values, to participate actively in the social and artistic life, to cover the world and the cyber spaces of the Web, so as to better integrate in this new planetary dimension.

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"A perfume that lasts bears a sense of the future"

Michel ROUDNITSKA        

       

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1650 Avenue de St-Vallier 06530 CABRIS - FRANCE
Tél: +33 (0)4 93 60 52 52 Fax: +33 (0)4 93 60 57 82
E-Mail :
mroudnitska@art-et-parfum.com

 

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