A collaboration of the senses                                

The research of a new fragrance for exclusive brands rests nowadays on a global conceptual approach which involves sociology, psychology, sensory physiology, marketing, new cultural values, as well as technologies of the multimedia.

This is why our creative team includes specialists in all these areas together with researchers that have developed cross-disciplinary capabilities.

Fruitful and varied partnerships                           

- The partnerships of the "Edmond ROUDNITSKA" Foundation created in 1980 and managed by professors Holley and Chastrette of the University Claude Bernard at Lyons, which is at the forefront of research in the physiology of the nose and the influence of odors on human behavior, have contributed to the evolution of Art & Parfum.

- The International Museum of Perfumery of Grasse, who presided until 2004 by Thérèse Roudnitska, with whom we continue to defend the patrimony of French perfumery and the ethics of perfume as a living artform.

- The companies Sigmacom , JC Fragrances, specialized in the new technologies of fragrance diffusion in any indoor or oudoor spaces.

- The graphic artists and multimedia producers of "Olfactive Visions" as well as the technicians of the group "Musiques d’ Images" who have specialized in the translation of olfactive concepts in images and in music (cf: Sephora Stores).

These collaborations have allowed Art & Parfum to elaborate an entirely original system of correspondence between odors, forms, colors and emotions, that we utilize in presentation with our creations and to improve the communication between perfumers and customers at the level of briefings.
This tool can also be very effective in the training of your sales force during the launch of your new product.(see the book illustrated for Michael Edwards: Fragrances of the World 2000)