THE
OLFACTORY DIMENSION
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| "Up till now perfumes have been used only on rare occasions in spectacles.
Most of the time, it was merely a punctual intervention struck up at the last minute once
the entire show was already completed. The prevalent concept was limited to a literal illustration of visual pictures: a coffee smell to accompany a breakfast scene or the sea's scent during some "Deep Blue" sequences. Our approach is fundamentally different: Thus, in the case of our multisensorial ballets, musical and visual elements are "synched" to this olfactive framework which no longer plays just a side-role but also develops its own esthetics. There is, between this creative idea of the olfactive score and a mere fragrant illustration, the same difference as between original film music and simple background noises. Furthermore, it's a continuous evolutionary process of "timed scents" which triggers and fades in & out odors on cue, to respect very strict rules of harmony and compatibility. In these conditions, the usual problem of evacuating preceding scents no longer holds because this persistence is taken into account in the whole composition process. It even becomes an essential esthetic factor contributing to the wealth of the olfactory perception. Finally, it is crucial to underline the importance of the olfactory dimension in such a
spectacle when it is made perfectly coherent with the other sensory stimuli:
Concerning the techniques referred above, we offer you three important guarantees: 1) a rapid and efficient diffusion of fragrances in very vast halls as
well as in open-air, thanks to new patented technologies ; |