THE OLFACTORY DIMENSION                                                        
                        OF MULTI-MEDIA SHOWS
                             

 

"Up till now perfumes have been used only on rare occasions in spectacles. Most of the time, it was merely a punctual intervention struck up at the last minute once the entire show was already completed.
The prevalent concept was limited to a literal illustration of visual pictures: a coffee smell to accompany a breakfast scene or the sea's scent during some "Deep Blue" sequences.

Our approach is fundamentally different:
The "olfactory Score" (since it represents here an element as fully part of the spectacle as the musical score), is elaborated from the beginning  of the project and even often constitutes its starting point, because it proves the least flexible media due to its basic inertia .
Indeed, if it's relatively easy for the soundtrack to bring up instantaneously musical events linked to the image, but that would be impossible for odors due to the slowness of fragrances' molecular diffusion and their sporadic persistence.

Thus, in the case of our multisensorial ballets, musical and visual elements are "synched" to this olfactive framework which no longer plays just a side-role but also develops its own esthetics.

There is, between this creative idea of the olfactive score and a  mere fragrant illustration, the same difference as between original film music and simple background noises.

Furthermore, it's a continuous evolutionary process of "timed scents" which triggers and fades in & out odors on cue, to respect very strict rules of harmony and compatibility.

In these conditions, the usual problem of evacuating preceding scents no longer holds because this persistence is taken into account in the whole composition process. It even becomes an essential esthetic factor contributing to the wealth of the olfactory perception.

Finally, it is crucial to underline the importance of the olfactory dimension in such a spectacle when it is made perfectly coherent with the other sensory stimuli:
Indeed, by its direct action on our limbic system, the perfumes increase considerably the emotional impact of sound & light, even if sometimes in an unconscious manner.

Concerning the techniques referred above, we offer you three important guarantees:

1) a rapid and efficient diffusion of fragrances in very vast halls as well as in open-air, thanks to new patented technologies ;
2) a perfect innocuity of said substances which are used in their pure state (without alcohol or any other solvent) and in very light quantity ;
3) the best possible quality at the level of natural essential oils."


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